Description

OVERVIEW

Nikola is looking for an experienced Digital Marketing Manager to assist in the planning, execution, optimization and process management of our online and Social Media marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding Social Media Digital Marketing and how the Internet can become a strong asset to driving demand in a new and growing category. You will be tech-savvy and intuitive with great ideas to reinforce Nikola’s go-to-market approach across the product portfolio.

RESPONSIBILITIES

• Assist in the formulation of strategies to build an effective, trackable and responsible Social Media approach
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Provide creative ideas for targeted and relevant content marketing
• Collaborate with designers to improve user experience (website, email, Social Posts, etc.)
• Measure performance of Social Media and digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships and effectively collaborate with vendors

REQUIREMENTS

• Proven experience as Social Media and Digital Marketing Manager or similar role
• Excellent understanding of Social Media and digital marketing concepts and best practices
• Experience with B2C & B2B social media, Google Adwords and email campaigns and SEO/SEM
• Experience with “standing up” an effective Social Media program
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

Equal Employment Opportunity statement (EEO)

Nikola Motor Company™ is committed to a policy of equal employment opportunity. We recruit, employ, train, compensate, and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, physical or mental disability, sexual orientation, gender identity, medical condition, pregnancy, veteran status, genetic information or any other classification protected by state or federal law.

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